Givaudan: a tasty, fragrant client
Givaudan is the World’s largest flavours and fragrances company, headquartered in Geneva, Switzerland. Their products encompass food, drink, perfumes, domestic cleaning products and any consumer brand that requires exceptional taste and fragrant scents. CONTEXT was originally appointed as Givaudan’s writing agency in 2012, writing two Sustainability Reports in the years that followed.
Working with Interbrand
In 2014, Givaudan embarked on a full refresh of their brand. At the time, Givaudan presented itself as a very scientific, technical company to its global customers – focussing on processes and products. Working with Interbrand, CONTEXT developed a new focus on the impact of benefits for customers and their end-users, creating an entirely new Tone of Voice and conducting over 60 phone interviews globally.
What value did we bring?
Givaudan’s re-brand was very much our philosophy in practice. We were part of the strategic team that developed a new approach to written content, stressing the importance of end-user benefits, and creating a ‘storytelling approach’ above and beyond its previous ‘Who we are, What we do’ style that was anchored in science and technicality. 13 years on, we continue to work with Givaudan.
