IT'S A GAS

5 mins

CONTEXT films LGE’s ‘Every Everywhere’ campaign.

Liquid Gas Europe, based in Brussels, represents the LPG industry, advocating for LPG and BioLPG as sustainable fuels in the energy transition. For its 'Energy Everywhere' campaign CONTEXT created seven customer testimonial videos across Europe.

A unified Europe

In Spring of 2024, CONTEXT took off on a two week journey around Europe to film 7 LPG users on their use of LPG as either a domestic, or business fuel. The trip took in the UK, Poland, France and Belgium as well as filming the key stakeholders from the association HQ in Brussels. The finished output – 8 films in total – took centre stage in a campaign developed by international advocacy agency Rud Pedersen.

One message. Multiple languages.

While local videographers were suggested to overcome logistics issues, we assured Liquid Gas Europe that by retaining a single crew and Project Management team we would serve the project much better, creating a singular suite of aligned videos. CONTEXT took care of all logistics engaging local language journalists to help with interviews. The project was organized, filmed, edited and released in one month.

What value did we bring?

CONTEXT adds value wherever possible overcoming logistics concerns, all to budget. We felt it was essential to create video content that showed a consistent set of messaging, in a suite of films that sat together stylistically. The client was delighted with the output as was the lead creative agency, Rud Pedersen. Watch the LGE ‘Energy Everywhere’ films here.

CONEXT - LGE

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