Switch it Up, Switch it Off
In September 2023, Nexthink had run into an issue with an idea for a film project that needed re-booting. We picked up the concept and with a critical twist in the script, gave them a mildly comedic ‘problem / solution’ set of videos that looked to break the mould in corporate video. We took a cinematic approach to ‘Show not Tell’ what would happen when Nexthink’s software systems suddenly disappear.
Two for one deal
The scope of the project, and budget, meant that we were able to shoot two films – Nexthink had asked for just one – giving them twice the bang for their buck. In addition, we created a swathe of social media videos, which allowed Nexthink to roll out the films sequentially, maximizing impact through building campaign momentum. This project led to CONTEXT undertaking a global HR film in January 2024.
What value did we bring?
The ‘Switch it Up, Switch it Off’ film was a major departure for Nexthink in its video styling. The fact that we were also able to give them two films within budget also impressed. Our Corporate Cinema concept shows how you can be bold and creative in putting your message over, rather than simply relying on the more mundane approach of pointing a camera at a product or service and telling your audience how good it is.
